Our Story

Your smartwatch strap should reflect your style, personality, and life journey, not just another accessory . Our story began in 2020, driven by a passion to create something better: straps that combine premium quality with a modern and stylish design, all at the best prices .

Our journey began with a simple realization: too often, people had to choose between style, durability, and affordability . Luxury bands were expensive, while budget options often sacrificed quality. So we made it our mission to create something better —a collection of bands featuring luxurious craftsmanship and sustainable production methods, all at the best price .

The Birth of Astra Bands

Astra means “star” in Latin, and that is exactly what our customers are to us.

From the beginning, we knew we wanted to build a brand that makes people shine in every moment of their lives. Whether you're heading to an important meeting, completing an intense workout, or spending time with friends, your watch strap should make you feel confident, stylish, and ready for anything .

That’s why every Astra Band is designed to be durable, comfortable and effortlessly fashionable —the kind of band you’ll never want to take off, wherever life takes you .


Timeless Designs, Trendsetting Looks

At Astra Bands, we understand that style is personal. That's why we offer a wide range of designs for every taste—from classic minimalist styles to bold statement pieces. Whether you want your band to blend effortlessly into your everyday look or stand out as a powerful statement, Astra Bands has what you're looking for. Because with Astra Bands, your band evolves with your style.


Join the Astra Band Family

When you choose Astra Straps , you're choosing a brand that believes in craftsmanship, personal expression, and responsible choices . Our straps are designed to complement your unique style while supporting a movement toward sustainability and lasting quality .

We're thrilled to have you on this journey and look forward to seeing you make Astra Bandjes your own, every step of the way. If you have any questions, please feel free to message us at support@astrabandjes.nl

Astra Bands

Company details

Shop Name: Astra Bandjes
Company Name: JNF GROUP LIMITED
Company registration number: 9429050175611
Address: 7 Margot Lane, Mount Pleasant, Christchurch 8081, New Zealand
Email: support@astrabandjes.nl
Phone: +64 27 323 9110
Opening hours: Monday to Friday, 9am – 5pm (GMT+12:00) New Zealand Standard Time (Auckland)
Order deadline: 5:00 PM (GMT+12:00) New Zealand Standard Time (Auckland)